These have been out for quite some time, but they are new to me. Maybelline claims that the Color Elixir Lip Colors deliver "the color of a lipstick, the cushiony care of a balm, and the glass shine of a gloss." How could I not find a 3-in-1 appealing? I had to try them out for myself!
From left to right: Nude Illusion and Petal Plush
As you can see I only picked up two shades, but I can say with confidence that I will probably be picking up a few more. The formula is unique. It does what it says and it's affordable. The pigmentation is great. It's super glossy. The color's not completely opaque, but it's definitely buildable. The texture is smooth, hydrating, and with the help of the cushiony applicator the color goes on evenly. It's pretty thick, but not in an unpleasant way. You can just feel that you have product on your lip.
I was able to get about 4 hours of wear on this. I loved that the color didn't bleed throughout the day. The glossiness starts to fade before the color does and then it starts to feel like any regular balm. I noticed a small trace of a tint, but it was subtle.
The one thing I didn't like about this product is the scent. It smells like a vanilla perfume and it's very noticeable once it's applied on your lips. I honestly thought that it smelled pretty good when I put the applicator to my nose, but after wearing it for a few minutes it was just too overpowering. Despite the scent, I am pretty impressed by Maybelline. It's a great product for the money. The Color Elixir Lip Colors help you achieve a bold lip and some serious shine with extra conditioning for your lips.